Marivic Alvior-Cruz

Marivic is leading the firm’s marketing and communication strategies. She oversees the creation of educational materials, manages social media and digital platforms, and directs all communication outreach efforts. Working closely with Beata, Marivic ensures that clients receive timely and relevant updates.

Before joining Freedom Trail Financial, Marivic spent 13 years at Wells Fargo Bank in product management, where she discovered her passion for marketing. After relocating from the Bay Area to Boston, she expanded her expertise with MFS Investment Management and later led marketing and communications at Boston University’s Howard Thurman Center during its growth phase.

Growing up in a close-knit Filipino American family of seven, Marivic values authentic relationships - both in her personal life and career - focusing on meaningful connections and lasting bonds.